So this website is built, the core is finished. Now we need content. I thought about hiring some writers to generate a bunch of articles on various (quite generic) topics. But as i began jotting down some ideas for these topics i quickly realized they began to fall into two categories.

A) topics I , as a business owner, already knew

B) topics I, as a business owner, didn’t really need to know.

When I say topics I dont need to know about, a more complete statement would be “topics I dont really need to know to improve the day to day situation at my business”. While every business owner should, and probably does know the difference between an S-corp and an LLC, to sit down and actually read a blog about that topic is likely to force me to switch over to ESPN.com and follow up on the World Series.  It’s boring! Plus topics like that always have some sort of disclaimer text about checking with a local lawer or accountant.  If you’re starting a business, by all means study the difference between S-corp and LLC. But as an existing business, i want something more.

I want to read a blog post that gives me an idea, that I can use today to improve something in my business. No matter how small or insignificant it might seem. I realize life changing revelations are few and far between, but just slightest improvement, even if its just to put my mind on a concept for a few hours, only to be shelved as something that might be useful at some point in the future.

Many small business owners feel alone when it comes to their business. I know i did for a long time. I was able to find a horde of people who were willing to consult my business. Most of the suggestions, were so far out of the realm of what I was doing, they might as well tell me to go to the moon. In the end I realized I didn’t really need to change anything, I was only looking for other people to talk to, who could relate to my situation.